Buying is rarely a neutral act. Even before you see a product or step into a shop —whether physical or online— your brain has already been activated by carefully crafted signals in advertising, branding, and marketing. In physical spaces, this language becomes even more powerful: fragrances that lower your guard, warm lighting that promises reward,ContinueContinue reading “Commercial Neuroarchitecture and Neuromarketing”
Category Archives: Behaviour
Shaping Realities: The Power of Architecture
Throughout history, architecture has been described in many ways—sometimes as pure art, other times as a fusion of art and technology. But what if we saw it differently? Not just as shelter or infrastructure, but as the creation of realities. Unlike video games or virtual reality, this is not about digital simulations. It is aboutContinueContinue reading “Shaping Realities: The Power of Architecture”
¿Qué podemos aprender de los laberintos para ratas y cómo pueden guiar el diseño urbano y la arquitectura?
¿Alguna vez has visto cómo los científicos diseñan laberintos para ratas? Los científicos utilizan laberintos para estudiar cómo pequeños cambios en el entorno alteran el comportamiento. Los niveles de luz, el ancho de los pasillos o la colocación de una recompensa pueden empujar a un animal hacia la cautela, la curiosidad o el acercamiento. PruebasContinueContinue reading “¿Qué podemos aprender de los laberintos para ratas y cómo pueden guiar el diseño urbano y la arquitectura?”
How Lab Mazes Inform Urban Design
Have you ever seen how scientists design mazes for rats? Scientists use mazes to study how small changes in an environment alter behaviour. Light levels, corridor width, or the placement of a reward can nudge an animal toward caution, curiosity, or approach. Tests such as the Social Interaction Test reveal a simple lesson: environment shapesContinueContinue reading “How Lab Mazes Inform Urban Design”
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